Twitter Tip: Get 7 Times More Subscribers via Twitter

For many consultants and coaches, Twitter is a good source of both traffic to our websites – and most importantly, new optins/subscribers to our newsletters or mailing lists.

It’s not the only way to use Twitter if you want to get clients (more on this in an upcoming post) – but it can be very helpful.

What most people do is tweet links to their articles (along with other useful material) and when visitors click through to the article a certain % of them will sign up for your newsletter via an optin box on the sidebar, in the post, or via a popup of some sort.

All well and good.

But if you check the analytics for your website, you’ll usually see that in addition to clicks on the links to your articles you’ll get a lot of clicks from Twitter coming to your home page.

To see this in Google analytics, look at Traffic Sources/All Traffic Sources, filter by “twitter” and use the dropdown in the Source/Medium header to select “Landing Page” to show which pages the visitors from each source came from.

In my case over 30% of visitors to my site from Twitter come directly to my home page.

These visitors aren’t coming via my tweets. They’re coming via the link in my bio.

So maybe they’re contemplating following me, or maybe I’ve followed them and they’re checking me out – or maybe they just want to find out more about me.

Either way, they’re clicking on that link in my bio and ending up on my home page.

And less than 1% of them then sign up for my newsletter.

At least that used to be the case.

But a while ago I realised that I ought to apply the same principles to this link that’s generating traffic that I do to things like Adwords campaigns. Rather than just sending the traffic to my homepage, I should send it to a specific landing page.

In this case, all I did was change the link in my bio from my homepage to a landing page with a short video talking about the benefits of opting in to my newsletter and an optin box. You can see it here.

It’s the same page I use to direct traffic from my bio in ezinearticles, for example. In time I may develop a specific landing page for visitors from Twitter.

The result? Optins from visitors voming via my Twitter bio link are up over 7 times.

That’s lots more subscribers to my newsletter (who may eventually become clients) for making a tiny tweak to my Twitter bio. It took literally less than 30 seconds to put in the new link to an existing optin page I had.

Yet if you look at Twitter, hardly anyone is doing this. Almost everyone has their home page as the link in their bio.

Try it out yourself – you’ll be pleased with the results.

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Twitter image via Simon Adriaensen.

Tags: optins, subscribers, twitter