Module 4: Getting Visitors and Clients – Practical Steps
The major sources of traffic to your site: which ones bring the highest quality traffic and how to use them.
The core principles of Search Engine Optimisation.
How to find the right keywords for your niche to optimise your site for.
How to use an Adwords campaign to get better keyword research data.
What to tweak on your site to improve your search engine rankings.
How to use Wordpress to do your on-page SEO.
How to build links to your site to drive your search engine rankings.
Shows what content you need to create for your site (articles, blog posts, video etc.) - and how to keep creating it over time.
How to do keyword research to identify the best areas of content to focus on on your site.
How to use email marketing to nurture client relationships and keep top of mind.
How to put your email marketing optin form onto your website.
Different options for creating landing pages for your site.