Email MarketingPermission based email marketing is a key way for you to actively keep in touch and add value to potential clients.
Sadly, you can’t rely on even interested visitors remembering to come back to your website when they need your services. You need to get permission to communicate proactively and keep front of mind with them.
This video gives an overview of how you can do this using Email Marketing.
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The email marketing services I recommend are:
Aweber – worlds biggest services – great deliverability and functionality – but hacked a couple fo times last year and addresses spammed – hopefully they’ve addressed this.
Mailchimp – Fun, easy to use service – free if < 500 contacts.
iContact – another big service. Good email design tools.
Dotmailer – UK based (I’ve not found that to be important, but if you’re in the UK and you want local support this could be the one). Lots of nice templates.
Infusionsoft – the service I use personally. Expensive – but with advanced automation, CRM and shopping cart facilities.